CES Press Release

CES 2016: A Star-Studded Show

Arlington, VA – 12/30/2015 – 
CES® 2016 will feature Hollywood stars, professional athletes, TV personalities and celebrity chefs discussing and promoting technology that is revolutionizing the way consumers live, work and play. Owned and produced by the Consumer Technology Association (CTA)™ – formerly the Consumer Electronics Association (CEA)® – CES 2016 is the world’s gathering place for all who thrive on the business of consumer technologies, and will run January 6-9, 2016, in Las Vegas, NV.
 
YouTube vloggers turned entrepreneurial powerhouses, Justine Ezarik, aka iJustine, and Joey Graceffa, will serve as Ambassadors for the Entertainment Matters Program at CES. Presented by Variety, Entertainment Matters is the CES program designed to help the Hollywood community navigate the most influential technology show in the world.
 
TV/ radio host, producer and entrepreneur Ryan Seacrest will participate in a headliner conversation with Bob Pittman, chairman and CEO, iHeartMedia during the Entertainment Summit, presented by Variety, on Thursday, January 7, from 2:15-2:45 PM in the LVCC, North Hall, Room N258.
 
The C Space Storyteller conference track features actor, entrepreneur and radio/ TV personality Nick Cannon on Wednesday, January 6 from 4-4:30 PM to reveal how digital media has influenced his brand and enabled career-changing opportunities. Event will take place in ARIA, Level 1, Pinyon 5.
 
Dallas Mavericks owner Mark Cuban, and studio analyst for Turner Sports Shaquille O’Neal, will participate in the Tech Investing in Sports conference as part of the Sports Business Forum, presented by Turner Sports. The session will be moderated by CNN news anchor Brooke Baldwin on Thursday, January 7, from 11:30 AM-12:10 PM in Venetian, Level 2, Hall D. O’Neal will also participate in the NBA on TNT Live Broadcast with host Ernie Johnson, and fellow analysts Charles Barkley and Kenny Smith. The broadcast will take place on Thursday, January 7, from 4-5 PM in Venetian, Level 2, Hall D and is open to all CES attendees.
 
The Sports Business Forum also will host The Commissioner’s Panel on Sports and Technology. Robert Manfred, commissioner of the MLB, and Adam Silver, commissioner of the NBA, will participate in a discussion moderated by Turner Sports studio host Ernie Johnson on Thursday, January 7, from 9-9:40 AM in Venetian, Level 2, Hall D.
 
Under Armour will host a plethora of athletes and Olympians at their booth (Sands, Hall C, #74316) including: Tony Romo, Michael Phelps, Buster Posey, Cal Ripken Jr., Georges St-Pierre, Deion Sanders, Nastia Liukin, Jake Dalton and Brandon Wynn.
 
The founder of The Chopra Foundation, Dr. Deepak Chopra, M.D., will participate in Harnessing the Power: Precision Medicine and Genomics, part of the Digital Health Summit, presented by Living in Digital Times. The session runs Thursday, January 7, from 1:45-2:45 in Venetian, Level 4, Lando 4303.
 
ABC’s Shark Tank and CEO, FUBU and Shark Branding Daymond John is among the panelists in the Making Disney Magic: Connecting Digital and Physical Worlds SuperSession, presented by the Consumer Technology Association, on Thursday, January 7, from 1-2 PM in LVCC, North Hall, Room N257.
 
Actress and singer Christina Milian will be at Monster’s booth (LVCC, Central Hall, #9405) on Friday, January 8, from 12-3 PM to discuss her relationship with Monster and her latest endeavors.
 
Retired NBA players Larry Johnson and Larry Nance, and retired Vincentian-American NBA player Adonal Foyle will all make appearances at ZTE’s booth (LVCC, South Hall 3, #31706) between Wednesday, January 6 and Friday, January 8.  The NBA National Championship trophy will also be on display at ZTE’s booth all day Thursday, January 7.
 
Celebrity magician Penn Jillette is partnering with Withings to discuss his recent weight loss – not with any of his famed magic tricks but with a strict diet, exercise and use of several smart, connected devices from Withings. Jillette will reveal his secrets at Withings’ booth (Sands, Hall C, #74300) on Wednesday, January 6, at 11 AM.
 
Hell’s Kitchen Season 10 finalist Chef Dana Cohen will present a cooking demonstration at Haier America’s booth (LVCC, Central Hall, #12814) every hour from 10 AM-4 PM Wednesday, January 6-Friday, January 8.
 
NFL legend and FitStar personal trainer Tony Gonzalez will be at FitBit’s booth (Sands, Halls C, #74108) for photo opportunities on Wednesday, January 6 from 1:30-2:30 PM.
 
Actress, best-selling author and activist Jenny McCarthy will conduct a live broadcast of her Sirius XM show followed by an autograph session at FCA’s Uconnect booth (LVCC, North Hall, #3534) on Thursday, January 7, from 1-3:30 PM.
 
Note to Editors:  The official name of the global technology event is “CES®.”  Please do not use “Consumer Electronics Show” or “International CES” to refer to the event.
About CES

CES is the world’s gathering place for all who thrive on the business of consumer technology. It has served as the proving ground for innovators and breakthrough technologies for almost 50 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Technology Association (CTA)TM – formerly the Consumer Electronics Association (CEA)® – the technology trade association representing the $285 billion U.S. consumer technology industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Check out CES video highlights. Follow CES online atwww.CESweb.org and on social.

About Consumer Technology Association:
Consumer Technology Association (CTA)TM, formerly Consumer Electronics Association (CEA)®, is the trade association representing the $285 billion U.S. consumer technology industry. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technology. Profits from CES are reinvested into CTA’s industry services.

Press Contacts:

Krista Silano
703-907-4331
Ksilano@cta.tech

Allison Fried
703-907-7603
afried@cta.tech