C Space Storyteller: Rocket Fuel and Glenfiddich - FULL 2016

Programmatic buying has taken people-based marketing by storm and is now poised to disrupt the largest, most coveted screen in the household: the TV. In this Storyteller session, you'll find out what this new method of buying means for the future of TV. Moderator: Randy Wootton, CEO, Rocket Fuel Speaker: Michael Giardina, Sr. Brand Manager, Glenfiddich, William Grant & Sons Jarod Caporino, CEO, Resolute Digital Adam Gaynor, VP, Media Sales & Analytics, DISH