CES Sports Zone

As the global event for technology innovation, CES provides the perfect arena for sports technology advancements.

From smart products that enhance athletic performance to state-of-the-art venues and next-gen sponsorships, the new CES Sports Zone incorporates exhibit space with four days of conference programming for a customized experience.

CES Sports Zone Exhibitors

Check back in the fall to see the exhibitors poised to change the game at CES 2018.

Conference Program

Explore the themes that will impact the business of sports — both on and off the field — disrupt our industry, influence industry executives, and entertain us as sports fans. Conference themes include:
  • Quantified Athlete
  • Immersive Media
  • Next-Gen Sponsorship
  • Smart Venue
  • E-sports
Conference registration opens Oct. 18, 2017. 

Sports Tech at CES 2017

CES 2017 hosted leading executives, personalities and innovative exhibitors representing some of the most forward-thinking minds in the industry.


CES 2017 Under Armour Keynote 
Under Armour founder and CEO Kevin Plank explains how technology will shape athletic performance and lifestyle in the years to come.

Athletes Converge at CES 2017
CES hosted all major sports leagues: NBA, NFL, NASCAR, MLB, NCAA, U.S. Olympic Committee.

Sports Tech at CES 2017
See how sports are driving global technology innovation.

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